As we’re on the cusp of entering 2010, the Facebook Platform is now over two and a half years old. While that time has gone by quickly, the Platform has come a long way, and is starting to show signs of maturity. After the “wild west” of 2007, Facebook primarily opted for Platform stability and growth instead of monetization in 2008. But while Facebook continued expanding by leaps and bounds this year, 2009 was also the year that Facebook’s platform monetization efforts really began to take shape – in somewhat unexpected ways.
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