Here are the Amex-authored top-level findings:
- Among small businesses who conduct some form of online marketing, two-thirds (66%) say that new customers find them through search engines/Internet, compared to 82% who say word of mouth is still the main source
- The most common online marketing techniques currently being utilized by small businesses are a company website (86%) followed by social media (44%). One-in-five (21%) small businesses report that they are utilizing search advertising.
- Small businesses currently conducting online marketing plan to spend an average of $5,260 on search or social media advertising
- Three quarters of small businesses plan to add some form of online marketing in 2011. Roughly three-in-ten will add a company website (36%) or social media (29%). About one-in-five plan to add search engine optimization (23%), mass email (22%) or search advertising (16%).
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